Casper Case Study
With stiff competition and rising customer acquisition costs, how can the most iconic mattress brand of the new millennium stay relevant with customers while increasing average order value and customer lifetime value?
Read our take on Casper’s retail strategy and how shifting beyond their core product offering is the key to their future growth.
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How It Works
Customer Order
Customer places an order on your site.
Order Import
F13 Works automatically imports the order.
Vendor Purchase Order
Based on your settings, F13 Works splits up the order’s line items into individual purchase orders based on the respective vendors.
Automated Transactions
F13 Works automatically bills you for all pending purchase orders using your payment method on file and forwards the orders to the correct vendors or warehouses. Orders can be sent via email or directly to a vendor’s platform (such as shopify.)
Vendor Order
Once a vendor receives your order, it is ready to begin the fulfillment process. They can message you about the order or download a CSV file with information needed for branded packing slips.
Vendor Fulfillment
Once the order ships, the vendor can add tracking information. If the order was sent through the vendor’s platform, F13 Works will automatically retrieve it.
Automated Tracking
F13 Works adds the tracking information to the order directly on your ecommerce platform.
Vendor Payout
Since purchase orders are automatically billed, F13 Works will issue payouts to your vendors based on your agreement with them.