E-commerce BlogJoin us as we delve into the realm of e-commerce by covering a variety of topics such as digital marketing, customer success, and new trends in our industry. We encourage your participation by sharing opinions, thoughts, and feedback.
Often referred to as a slogan or catchphrase, successful brands have one line that is imprinted in the minds of their customers. For Nike, it’s ‘Just Do It.’ Harley Davidson, ‘American by Birth.’ These brands have found the Holy Grail by developing brand messages that...read more
Email marketing is one of the most powerful tools available to independent e-commerce retailers. From recapturing abandoned carts, to sending out monthly newsletters, emails help maintain a customer base and usually lead to an increase in conversions. However,...read more
We’ve discussed how to tailor your purpose with Brand Identity, now it’s time to discuss how to position your brand image to influence the way customers perceive you. A strong brand image in combination with a solid brand identity can propel a business into a new...read more
Making purchases, whether in-person or online, is a psychological process for consumers. A number of factors come into play when our customers buy products, which means we cannot leave anything to chance as independent e-commerce retailers.There are numerous tactics...read more