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E-commerce Blog

Join us as we delve into the realm of e-commerce by covering a variety of topics such as digital marketing, customer success, and new trends in our industry. We encourage your participation by sharing opinions, thoughts, and feedback.

Crafting a Captivating Brand Message

Often referred to as a slogan or catchphrase, successful brands have one line that is imprinted in the minds of their customers. For Nike, it’s ‘Just Do It.’ Harley Davidson, ‘American by Birth.’ These brands have found the Holy Grail by developing brand messages that...

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4 Tips to Improve Your Email Subject Line

Email marketing is one of the most powerful tools available to independent e-commerce retailers. From recapturing abandoned carts, to sending out monthly newsletters, emails help maintain a customer base and usually lead to an increase in conversions. However,...

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The Psychology of Pricing for Online Stores

Making purchases, whether in-person or online, is a psychological process for consumers. A number of factors come into play when our customers buy products, which means we cannot leave anything to chance as independent e-commerce retailers.There are numerous tactics...

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